Henrik Purienne is a South African photographer, film director, and founder of international fashion publication, Mirage Magazine. He is based in Cape Town. Purienne began his career making documentary films influenced by the realist aesthetic of filmmakers such as Eric Rohmer and John Cassavetes. His subjects are predominantly natural looking girls often set against beach- or poolside situations.
His photography has a documentary aesthetic and little distinction is made between his personal and commercial work.
Purienne has created advertising campaigns in his signature style for brands such as American Apparel, Maison Kitsuné, and Costume National, often featuring contemporary ‘it girls’ such as Sky Ferreira, Emily Ratajkowski and Jennifer Åkerman.