Alasdair McLellan may fly under the radar in comparison to some of the industry’s more visible fashion photographers, but his work most certainly doesn’t. The restrained, British-born photographer’s images speak for him through the newsstands and billboards they consistently pepper, season after season.

A large part of McLellan’s appeal lies in his versatility; for Spring/Summer 2013 he shot, directed, and photographed Dior Joallerie’s film and print campaigns, as well as lensing campaigns for Louis Vuitton, Lucky Brand jeans, H&M and Topshop.

McLellan’s considerable commercial output capitalises on the photographer’s ability to capture constructed images with a candidness. He is capable of bringing out the person within the subject, using a naturally light touch and form entirely his own and fitting with his roots of photographing the Leeds club scene.

McLellan’s career began at i-D magazine, after his club work was noticed by stylist Simon Foxton, who commissioned the photographer to shoot an editorial for the title. McLellan has gone on to shoot numerous i-D covers, notably with Jourdan Dunn and Coco Rocha; along with covers and editorials for British Vogue, GQ Style, WSJ, W and Vogue Paris.

Following his campaigns for Louis Vuitton, Armani, Calvin Klein, Supreme and Longchamps, the desirability of McLellan’s aesthetic and his traction in the industry is undeniable.